Get Ready with Music (GRWM)
Art Direction + Design: Marcelo Afonso de Almeida Filho, Shivani Parasnis
Creative Directors: Jes Marquez, Gus Solis Peña, Colette McIntyre
Group Creative Director: Dan Brill
External agencies: Active Theory & Hornet Studio
Production: Karen Chang, Lily Nguyen
Brand Manager: Simone Jackson
Photography: Josefina Santos
Get Ready with Music (GRWM) – Spotify's take on the viral tiktok trend of 'Get ready with me' –was a project that was a celebration of the joy of curating looks and outfits while listening to your favourite tracks on Spotify. With a tripartite experience designed to live on & off-platform, the campaign forged a stronger association in people’s minds with Spotify, fashion, and everyday routines. The campaign included an in-app experience, an exclusive OOH campaign with the D’Amelio sisters, and a one-of-a-kind musical thrift store experience to bring the content to the users IRL.
